Dumpysharma
4 min readAug 6, 2020

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Google makes moving data to its cloud easier.

Photo by Mitchell Luo on Unsplash

THE RECENT UPGRADATION OF GOOGLE CLOUD SERVICES AND THE MARKET GETTING HOTTER.

With the onset of the current era that revolves around technological innovations, the digital transformation of various business organizations is happening at a rapid rate. The cloud tech service is an eminent example of the same. The growth in cloud tech services tends to increase by 90% until 2022. Keeping in mind the hype for cloud tech services Google Cloud has come up with the new Transfer Service to shift the data present locally on devices to the cloud. The recently launched service focuses primarily on the transfer mechanism of massive amounts of data ranging up to petabytes onto the cloud. The company claims the arrival of the recently launched product minimizes the technical hurdles.

The transfer service ensures the incorruptible transfer of the data as it gets transferred in the minimum amount of time by utilizing the maximum amount of bandwidth. The novelty feature of the service includes the motion of data from one cloud storage bucket to another so that the information is readily available for different categories of application and users. It also moves data systematically demonstrating the component of the data processing pipeline. Google provides various options on the service that includes setting up of one- time transfer operation, deleting data source once the transfer is done, and also timely synchronization. The emphasis however lies on the recovery of the data in the most critical hour. Google plans to target the organizations that are dealing with a hefty amount of data locally as well as in their network.

In order to use the Storage Transfer Service, the user must be granted either one of the IAM roles namely Storage Transfer Admin or Storage Transfer User or Storage Transfer Viewer. These roles differ on the basis of the access type. Upon installing this software all we need to do is select the files that need to get transferred from a network file system and initiate the transfer to the cloud. It provides a connection at a lightning speed to Google cloud. File weighing up to 100TB can be uploaded with a single transfer, says Google.

Google’s Storage Transfer Service has better pricing unlike many other cloud vendors and also it’s easier to use for newbie users as the step by step tutorials are readily available to get started with this service. The “how-to-guides” in the documentation of the product assist the user in creating buckets, dealing with objects, accessing various features, controlling access, accessing public data, getting a service account, and also the incorporation of the product with other products. The only requirement is docker supported 64-bit Linux server to access the data to be shifted or transferred. When compared to gsutil this service proves to weigh more when used for transferring data from another cloud storage provider.

In addition to the perks of the recently launched service when Google is compared to the other opponents in this cloud battle it came out to be the young achiever of this battle as it’s only six years old and yet offers source support and portability and is specifically designed for cloud-based business. The contracts are mainly available on discounts and are quite flexible. But still, it shares only 12% of the market shares whereas the AWS and Azure share 62% and 20% respectively. According to Keybanc while Amazon lost 6 % share and while Microsoft shifted from 16% to 20%, Google jumped its share from 10 % to 12% in the cloud technologies.

So the question arises if Google will catch up to its rivals, in terms of its data transfer services. In my opinion, not only will it catch them, but there are considerable chances that it might even surpass them in the upcoming 5 years.

Reasons being externalization, security enhancements, and the platform and culture of Google, among many others. Quoting Amir Hermelin, an ex-Google employee “Cloud is about helping other companies in building software, as Google does”, he further added by stating Kubernetes’s example- “It (Kubernetes) is really an externalization of container orchestration that’s been hardened inside Google for many years”.

Also, we know that the M.L. backed by a platform provided by Google is unmatched and is gaining popularity.

Google is indeed revolutionizing the cloud industry, that is my opinion, so instead of any closing statements, I would ask a conclusive question- Which company has had the fewest breaches or where will you consider your information to be safest? That will be your call ( wink).

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